Job Description

DIGITAL MARKETING MANAGER

Passion Equip

YOUR PART IN OUR MISSION

Our mission is to raise up a generation who is biblically literate, spiritually grounded, and passionate about living for Jesus by delivering carefully curated content that inspires and instructs them to reflect God's character to the World. 

To that end, we are looking for an innovative and results-driven Digital Marketing Manager to inspire people all over the world to interact with and be led by Passion Equip. Through your expertise in both paid and unpaid digital marketing strategies, you will help men and women discover Passion Equip, engage with its library, and, in turn, have their theology and, thus, their entire lives shaped by the truth of who God is and who He says they are. This role requires a blend of creativity, analytical thinking, and a deep understanding of digital marketing trends. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop & Execute Acquisition Marketing Strategies:
  • Create and manage comprehensive digital marketing plans with a focus on user acquisition and engagement.
• Paid Digital Advertising:
  • Manage and optimize PPC campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels with a focus on developing brand awareness and driving organic traffic.
• SEO & Content Marketing:
  • Work alongside the content team in order to maximize the SEO optimization of net-new content with a focus on increasing timely discovery and organic traffic.
• Email Marketing:
  • Create and optimize email marketing campaigns, newsletters, and automation workflows to nurture leads and increase engagement among current users.
  • Create and optimize PPC and Paid Social campaigns with a focus on growing our current email lists.
• Partnerships & Content Creator Marketing:
  • Identify and collaborate with content creators, speakers, authors, partners, and industry leaders to amplify Passion Equip's reach.
• Stay Updated on Trends:
  • Continuously research emerging digital marketing trends and implement new strategies where appropriate.

This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

WORK SCHEDULE

Monday – Friday, 9a – 5p

SUPERVISORY RESPONSIBILITIES

None

REPORTS TO

Director of Passion Equip

QUALIFICATIONS + SKILLS

• Bachelor's degree in Marketing, Communications, or a related field. 
• 5+ years of experience in advertising, digital marketing, or related field. 
• Proficient in managing email marketing campaigns, digital ad strategies, and website updates 
• Proficient with Hubspot and Google Analytics. 
• Exceptional organizational and project management skills. 
• The capability to lead multiple campaigns simultaneously. 
• Deep understanding of web analytics, SEO, and content management systems. 
• Creative thinker with excellent problem-solving abilities and a keen eye for detail. 
• Strong interpersonal and communication skills, able to collaborate effectively with various teams. 
• Self-motivated, proactive, and passionate about driving the mission of our organization.

EXPECTATIONS

• Embodies a heart for Jesus, aligning with the mission and values of our organization. 
• Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment. 
• Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude. 
• Demonstrates initiative, dedication, and the ability to work proactively toward achieving marketing goals. 
• Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.

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