Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.
Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe , many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, etc. Katalon is recognized as a top automation tool by prestigious review sites, such as G2, Gartner, Capterra, and IT Central Station.
Overview
Katalon is seeking a strategic and results-driven Senior Performance Marketing Specialist to lead global acquisition campaigns across key paid media channels. This role will play a critical part in driving qualified pipeline through both broad demand capture and targeted ABM (Account-Based Marketing) programs. The ideal candidate brings deep experience in B2B SaaS performance marketing, with a proven ability to translate data into insights, manage budgets effectively, and scale programs that engage decision-makers across the buyer journey.
Responsibilities
Plan, execute, and optimize full-funnel paid acquisition campaigns across platforms such as Google Ads and LinkedIn Ads , driving global lead generation and pipeline growth.
Collaborate with the ABM Campaign team to design and manage account-based paid advertising programs , including precise audience targeting, custom messaging, and campaign sequencing to engage high-value accounts.
Collaborate with the ABM Campaign, sales, and operations teams to align paid strategies with target account lists , intent signals, and buyer personas.
Own and optimize campaign budgets , ensuring efficient allocation to maximize ROI across regions and segments.
Partner with cross-functional teams (content, design, product marketing) to deliver cohesive and high-performing campaigns tailored to key segments and accounts.
Monitor and analyze campaign performance, delivering insightful reporting and recommendations for continuous improvement.
Continuously refine ad creatives, targeting, and landing pages to improve engagement and conversion metrics.
Experiment with emerging platforms such as Reddit Ads and Meta Ads to identify new acquisition opportunities.
Develop and maintain campaign performance dashboards and share strategic insights with stakeholders.
4–5 years of experience in performance marketing, with a strong emphasis on B2B SaaS environments.
Proven success in managing Google Ads and LinkedIn Ads, including ABM-specific paid campaigns and retargeting strategies.
Experience executing ABM paid advertising campaigns, using platforms like LinkedIn Matched Audiences, custom segments, and IP-based targeting.
Strong understanding of audience segmentation, funnel stages, and intent-driven targeting within ABM frameworks.
Ability to manage and optimize budgets across multiple global regions with a focus on pipeline influence and ROI.
Advanced analytical skills and proficiency in tools such as Google Analytics, Metabase, HubSpot, or equivalent.
Strong communication skills in English, with the ability to synthesize complex data into clear strategies.
Self-motivated, organized, and able to manage multiple projects with shifting priorities in a fast-paced environment.
Familiarity with emerging platforms like Reddit Ads, Meta Ads, Connected TV is a plus.
At Katalon , we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!
Katalon is proud to be an equal-opportunity employer . We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.
...traffic management. In the Navy, our fighter jets, helicopters and reconnaissance aircraft need vigilant Air Traffic Controllers to keep flight decks and airstrips in check. PAY AND BENEFITS: From the day you start, youll receive: Competitive salary....
Intern Designer needed for Asteria DiamondsDesigner: Daily tasks:As a Graphic design assistant, you will work on several projects simultaneously... ...will include, but are not limited to:- Taking care of the web and e-commerce design- Designing flyers, poster & banners- Creating...
...a growing, well-established Civil engineering firm seeking a Landscape Architect to add to its talentedstaff. Qualified Candidates should... ...or higher degree in Landscape Architecture, Planning, Urban Design Past leadership role and/or experiences successfully leading...
A well-established, family-owned Funeral Home is seeking a Funeral Director to join their growing team! This is the perfect opportunity for someone who is looking to take the next step in their career and continue to expand their knowledge in all aspects of the position...
...with a flair for drama that enjoy playing music games, reading stories and inspiring young children.Benefits: practice rooms, recording studio, flexible schedulePosition Responsibilities:* Lead B2Rs early childhood classes (Rock n Roll, Rock City, and/or Kids n...