Job Description
Digital Marketing Lead
Location: Charlotte, NC (On-site)
Are you passionate about fitness, health, and wellness? Do you thrive in the digital marketing space and love collaborating with brand ambassadors and influencers? If so, we have an exciting opportunity for you!
We're looking for a Digital Marketing Lead to drive our digital marketing efforts, enhance brand visibility, and create impactful campaigns. This role is perfect for someone who enjoys building relationships with ambassadors and trainers, developing creative marketing strategies, and managing social media engagement.
What You'll Do
Ambassador & Influencer Partnerships
Identify, recruit, and manage relationships with brand ambassadors, trainers, and influencers.
Ensure partnerships align with brand values and marketing objectives.
Collaborate with ambassadors to create engaging, on-brand content that resonates with target audiences.
Campaign Development & Execution
Plan and execute marketing campaigns, from ideation to performance analysis.
Handle campaign logistics, including content creation, contract negotiations, and tracking results.
Integrate ambassador campaigns into broader digital marketing strategies (SEO, SEM, email marketing, paid social, etc.).
Social Media & Content Strategy
Manage and grow social media presence, ensuring consistent messaging and community engagement.
Oversee content creation in partnership with ambassadors to drive brand awareness and loyalty.
Analytics & Optimization
Monitor and analyze campaign performance metrics.
Provide regular insights to optimize future campaigns and improve engagement.
Collaboration & Market Research
Work cross-functionally with marketing, social media, and sales teams to ensure cohesive branding and messaging.
Stay updated on industry trends, competitor activities, and emerging marketing strategies to keep the brand at the forefront of digital marketing innovation.
What We're Looking For
Experience: 2-5 years in digital marketing, influencer marketing, or related fields, ideally within supplements, fitness, health & wellness, or athleisure brands.
Hands-On Approach: Ability to take a campaign from concept to execution with minimal oversight.
Digital Marketing Expertise: Experience with SEO, SEM, email marketing, and paid social media campaigns.
Social Media Savvy: Deep understanding of social media platforms, trends, and best practices.
Passion for Health & Wellness: A genuine enthusiasm for fitness and wellness industries.
Strong Communication & Negotiation Skills: Ability to build and manage relationships with ambassadors, agencies, and stakeholders.
Analytical Mindset: Proficient in data analysis to drive decision-making.
Creative Thinker: Ability to develop innovative campaigns that engage audiences.
Location Requirement: Must be based in Charlotte, NC, as this is an on-site role.
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
What We Offer
Comprehensive Benefits - Medical coverage and paid time off because we care about your well-being.
Learning & Development - A learning allowance to support your professional growth.
Career Growth Opportunities - Work in a dynamic environment with exposure to a global brand.
Inclusive & Collaborative Culture - A workplace where your voice is valued, and diversity is celebrated.
If you're ready to take on an exciting marketing role with a brand that's making waves in health and wellness, we'd love to hear from you!
Employment Type: Full-Time
Salary: $ 29,000.00 74,000.00 Per Year
Job Tags
Full time, Contract work,