Marketing Insights Specialist Job at Better Collective A/S, New York, NY

c240WnA3MFlpckdXUHRhL0hpU1VtVGM5U3c9PQ==
  • Better Collective A/S
  • New York, NY

Job Description

We are…

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands, including AceOdds, HLTV, The Nation Network, Action Network, Playmaker, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. Like any great team, we value respect, creativity, and a sense of enjoyment in what we do. We operate in a collaborative environment where ideas are encouraged and where you'll help shape the future of sports media.

At Better Collective, we make space for every voice to be heard and aim to foster a culture where people feel empowered and supported. We’re not only about work, we’re building a community that celebrates success, learns from challenges, and grows together. Whether you're a lifelong sports fan or simply curious, Better Collective offers a place where your skills can thrive and your contribution truly matters. 

You are…

A Marketing Insights Strategist is crucial to building compelling narratives that drive commercial growth. Operating within the global Sales & Brand Marketing function, you will analyze audience data and market trends to uncover actionable insights, informing marketing and sales strategies, and effectively showcasing the value of our platforms to advertisers. Your role involves translating results across regions and verticals into high-impact narratives that fuel sales decks, proactive pitches, and brand marketing campaigns.

You will…

  • Collect, analyze, and interpret data from various sources, including audience data, website and social media analytics, market research, and customer feedback.

  • Standardize global commercial success measurement and reporting through aligned templates and frameworks.

  • Identify patterns, trends, and opportunities within data to develop actionable insights, such as analyzing customer demographics, psychographics, and behaviors to identify relevant customer segments.

  • Translate insights into strategic recommendations for creative sponsorship and ad campaigns that resonate with advertisers and clients, identifying unmet advertiser needs and innovation opportunities.

  • Clearly communicate insights and recommendations to stakeholders, including Sales leads, Marketing leads, and executives.

  • Support the Sales & Brand Marketing team with insights for tentpoles, GTM decks, and proactive vertical storytelling.

  • Partner with Sales, Rev Ops, and Publishing teams to collect and interpret campaign results, client KPIs, and audience insights, identifying areas for optimization.

  • Own the creation and maintenance of a case study library featuring top-performing campaigns across each core brand and vertical.

You have…

  • 4+ years of experience in marketing insights, content strategy, brand strategy, or sales marketing, preferably within media, publishing, or ad tech.

  • A strong understanding of media KPIs and performance storytelling (e.g., CPMs, CTRs, engagement, awareness).

  • Excellent communication skills, with the ability to translate data into compelling narratives.

  • Comfort working across multiple markets, brands, teams, and time zones to gather inputs.

  • Proficiency in Google Suite/Sheets, Looker Studio, or other BI/reporting tools.

  • Experience with Comscore, Marfeel Compass, GA4, and Social Media analytics tools is preferred, with adaptability and willingness to learn new tools as needed.

What We Offer...

  • A generous compensation package and paid time off

  • Comprehensive health benefits cover medical, dental, and vision

  • Life and disability insurance

  • RRSP matching

  • Paid parental leave

  • Opportunities for growth

  • A supportive, fun, and kind team dedicated to your success

Base salary for New York: 120,000 USD

Job Tags

Permanent employment, Full time,

Similar Jobs

Ardent Health

Patient Care Tech / PCT Med Surg Cardiology Job at Ardent Health

 ...advanced technology to support our team and enhance patient care . Get to Know Your Team: ~ Hillcrest Medical Center is a 656-bed hospital that includes The Alexander Burn Center, The Peggy V. Helmerich Womens Health Center, Kaiser Rehabilitation Center, the latest... 

U.S. Army

Petroleum Supply Specialist (Part Time) Job at U.S. Army

 ...for physical work Future Civilian Careers: The skills you learn will help prepare you for a career with oil refineries, pipeline companies, and tanker truck and ship lines. Key Healthcare Benefits : TRICARE Health Plan : As a member of the U.S. Army,... 

Walmart

(USA) Personal Shopper Lead - Sam's Job at Walmart

 ...ecommerce plan in the club by overseeing operations of the ecommerce programs for example Club Pick Up Ship FromClub etc auditing online customer feedback working to resolve customer complaints and escalating unresolved issues to management andidentifying trends generating... 

Ron Sunshine Associates LLC

Gastroenterologist Job at Ron Sunshine Associates LLC

 ...Gastroenterologist Full-Time | Kissimmee, FL Schedule: Full-Time | No Weekends Specialty: Gastroenterology Opportunity Overview: An established and growing private gastroenterology group in Kissimmee, Florida is seeking a board-certified or board-eligible... 

Cooper's Hawk Winery and Restaurants

Social & Digital Marketing Manager Job at Cooper's Hawk Winery and Restaurants

Coopers Hawk Winery & Restaurants is seeking a strategic and results-driven Social & Digital Marketing Manager to lead social media strategy and digital advertising efforts. This role requires a consultative approach to maximizing performance, while balancing strategic...