Job Description

Title: Associate Director, Paid Media 
Location: Philadelphia, PA (Hybrid) 

Acquired Philadelphia is a full service talent acquisition consultancy partnering with businesses locally and nationally to acquire and retain the right talent. We are on a mission to disrupt the outdated and overpriced recruiting and staffing industry.

Our client is a high-growth, full-service media and creative agency located in the heart of Philadelphia. Reporting into the SVP, Accounts, the Associate Director, Paid Media  will be responsible for leading a growing team of Paid Media Specialists and driving performance across a range of digital channels for our major US clients. This involves collaborating closely with the Account Management team and various stakeholders to ensure high-quality, consistent campaigns that meet client KPIs, campaign targets, and deliver ROAS.

Responsibilities: Provide direction of media campaign operations and manage campaign performance alongside the team, including but not limited to:

• Lead the team to execute campaigns across various channels (social search, display, video). Ensure delivery meets and exceeds performance goals, contributing to the retention and growth of key clients
• Develop and implement processes, manage and mentor a team of paid media specialists. In particular, develop knowledge in GA4, GTM, and full cycle attribution modelling
• Attend client meetings as the technical strategic lead and participate in new business pitches
• Adjust and implement paid media strategies in response to the latest trends and best practices shaping digital marketing
• Work closely with the management team in Philly (account management, creative) to ensure a cohesive and exceptional client experien

Requirements:

• 5+ years hands experience with paid media campaigns (including search, social, display)
• “Player-coach” mindset, combining technical expertise with people skills to build a high-performing team
• Proven experience leading a team, especially in a fast-paced and dynamic agency environment
• Experience setting up conversion tracking through GA4 and GTM for data-driven campaign management and outcomes-focused reporting
• Analytical skills to interpret data, identify trends, and tell a story from performance
• Willingness to travel to other offices and/or to client meetings as required

Please note that this job description is confidential, and we cannot disclose the name of our client until we complete a candidate phone screen.   Acquired Philadelphia is an equal opportunity employer.

Job Tags

Full time,

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